![]() ![]() Windows, Your Phone, and Microsoft Surface Neo Android is the undisputed leading mobile platform and Microsoft is simply not going to carve out significant market share with a new iteration of Windows Phone. While that may raise some eyebrows, it also makes perfect sense. Instead, the company confirmed that its new flagship smartphone will run Google’s Android platform. That said, Surface Duo has changed enough from the original ideas that underpinned the early rumors surrounding Surface Phone.įor a start, the unveiled Microsoft Surface Duo does not have Windows 10 running the show. Ok, while the name changes this is for all intents and purposes the Surface flagship phone we have been talking about for years. Except that it was not called the Surface Phone at all, instead getting the name Microsoft Surface Duo. Microsoft Surface DuoĪt its Surface event in New York City on October 2, 2019, Microsoft finally ended the years-long speculation and unveiled a foldable Surface Phone. Those statements in combination with rumors and some possibly related smartphone patents provided evidence of Microsoft’s creation of a Surface Phone ![]() In an interview with the Australian Financial Review, the CEO later stated that they would “continue to be in the phone market not as defined by today’s market leaders, but by what it is that uniquely do in what is the most ultimate mobile device.”Īccording to Nadella Microsoft “stopped doing things that were me-too and started doing things, even if they are today very sub-scale, to be very focused on a specific set of customers who need a specific set of capabilities that are differentiated”. That message was spread by leaders of the company, including CEO Satya Nadella, who said Microsoft would focus on the next generation of mobile computing and revolutionize the sector. Since shuttering Windows Phone, Microsoft has insisted it still had long-term plans in mobile hardware. While this technology morphed into Windows 10X, which powers the new Surface Neo, the folding screen technology was retained for the Surface Duo. Furthermore, internal development on a special branch of Windows 10 was confirmed by the company. ![]() Numerous patents showed Microsoft was working on hinge technology for dual-screen foldable hardware. “I think there’s a lot of new form factors that are coming in the future.” We can’t bring new categories into the world and not be a place where customers need it,” he stated. “We will invent, and we will create when products are right. Indeed, last year Microsoft´s Surface chief Panos Panay confirmed there was a Surface Phone in the works. As the old saying goes, there’s no smoke without fire and there has been plenty of smoke coming from Redmond, and here comes the new Surface Duo. Over the last two years, it became increasingly obvious that Microsoft was working on a new foldable smartphone behind the scenes. Microsoft ditched Windows Phone in 2017 and discontinued the Lumia brand, effectively pulling out of mobile hardware.ĭespite that, the idea of a flagship device running under the company’s Surface hardware brand never went away. Simply put, consumers did not want a third OS in the mobile market and voted with their wallets. Lumia devices under Microsoft’s wing continued to be as rock solid and interesting as they had been under Nokia. Certainly, Nokia had been almost single handedly propping up Windows Phone in the years leading to the acquisition.Īs Windows Phone transitioned into Windows 10 Mobile, consumers increasingly fled the platform. When Microsoft purchased Nokia’s Lumia brand in 2013, the company believed it was gaining a ready-made hardware division that would allow Windows Phone to compete with Android and iOS. On this page, we will cover everything regarding the Surface Phone and its evolution into the Surface Duo.įrom the history of Microsoft’s mobile business to the specs and design of the Surface Phone/Surface Duo, here is everything you need to know. That has changed with the Surface Duo, a foldable handset that confirms Microsoft is back in the smartphone business. Problematically, the apparent development of the Surface Phone stretched back years, hinting that the device never existed. It was the unofficial name given to a flagship-level smartphone that was reportedly in development. Furthermore, the company fulfilled a long-held promise to deliver a game-changing mobile experience that many previously called the Surface Phone.įor years, the Microsoft Surface Phone become something of a mythic device. With the introduction of the device, Microsoft made its re-entry into the mobile hardware market. Microsoft Surface Duo (Microsoft Surface Phone) – News, Specs, Features, Release DateĪt its Surface hardware event on October 2, 2019, Microsoft announced the Surface Duo, a new foldable Android smartphone. ![]()
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